Designing premium property landing pages for a global real estate franchise
CLIENT
Real estate client with Craft Studios
MY ROLE
UX Designer
TIMELINE
~4 weeks
This project involves proprietary solutions. To protect intellectual property, the client's identity and specific details are anonymized.
XXXX identified a need for custom Landing Pages for luxury properties - websites that Agents could generate from their CRM tool, customize with a unique theme and content, and publish on their own.
Analyzing current designs, competitors & determining the essential information
The property detail pages contain extensive information, requiring a discerning approach to identify which details are essential for the luxury versions.
By focusing on key elements, I ensured these pages highlight the most relevant and appealing features for high-end listings.
Initial wireframes
The initial wireframes were created to strategically place the necessary modules on the page and understand how they interact to effectively tell the property's story.
Iterations and explorations
The next iterations focused on layout and finding the most appealing way to present the information. This iterative process involved continuous feedback from my teammates to refine and enhance the design.
Refining the designs and delivery
After iterating and receiving feedback, I refined the designs and completed detailed versions with responsive states and thorough documentation.
Before
After
Feedback from the client was overwhelmingly positive.
The property landing pages are in active development and are set to be launched for 200,000 real estate agents worldwide this year.
Interested in working together? Get in touch!
Tynan Drake
UX Designer
Philadelphia, PA
tynandrake@gmail.com