During the application process to Craft Studios, applicants are tasked with selecting a digital experience and improving it within a 24-hour timeframe. They must deliver high-fidelity screens that represent the recommendations provided.

I wanted to align the mobile and desktop versions of Letterboxd, a site where users can share and log their film-watching experiences.  

Before jumping into any design sketches, I took a brief moment to evaluate the current Letterboxd platform and some of the adjacent competitors such as IMDB and Rotten Tomatoes.

I noted some areas that I felt could use improvements based on my experience using the site.

I messaged several friends who are Letterboxd users to get some input about the areas that I had noted during the heuristic analysis. With the opinions of several users as well as my own assumptions, I was able to reorganize the structure of the navbar to prioritize the most important functions.

After quickly sketching some ideas, I jumped straight into high-fidelity wireframing. If given more time, I would have spent more time during this step to explore more homepage variations.

My main goal was to structurally and stylistically redesign the desktop homepage to be more consistent with the Letterboxd experience on mobile devices while adding some new elements that I feel would make the user experience more engaging.