Designing premium property landing pages for a global real estate franchise
CLIENT
Real estate client with Craft Studios
MY ROLE
UX Designer
TIMELINE
~4 weeks
This project involves proprietary solutions. To protect intellectual property, the client's identity and specific details are anonymized.
XXXX identified a need for custom Landing Pages for luxury properties - websites that Agents could generate from their CRM tool, customize with a unique theme and content, and publish on their own.
The property detail pages contain extensive information, requiring a discerning approach to identify which details are essential for the luxury versions.
By focusing on key elements, I ensured these pages highlight the most relevant and appealing features for high-end listings.
The initial wireframes were created to strategically place the necessary modules on the page and understand how they interact to effectively tell the property's story.
The next iterations focused on layout and finding the most appealing way to present the information. This iterative process involved continuous feedback from my teammates to refine and enhance the design.
After iterating and receiving feedback, I refined the designs and completed detailed versions with responsive states and thorough documentation.
Before
After
Interested in working together? Get in touch!
Tynan Drake
UX Designer
Philadelphia, PA
tynandrake@gmail.com